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Tuesday 14 May 2013

Why printing may stay for longer

Printing which is the process of for reproducing text and images, typically with ink on paper using some sort of a device known as the printer seems to be getting popular day by day. The use of this process is popular with almost every individual/organization from across the earth’s surface. Talk of giant companies like Safaricom, Google, Kenya Airways among others, both small and medium, few dollars to multi-billion dollars are not left behind. This is because for over hundred years, various forms of printing have been used as a means of labeling, identification (branding) and beautification.

Logos, messages, instructions, pictures, letter heads, post cards, business cards among others which can be printed on virtually any surface from plastic, leather and glass to stainless steel as a way to enhance visual appeal and command a unique brand. This makes printing very relevant for both businesses and individual use.

It is however surprising that printing is gaining popularity amidst heightened campaigns for green technology. Well, quite ironical! I must say. The history of printing technology dates back to 3000BC. Which was in the early advent of civilization in Mesopotamia. During these period, people would use round cylinder seals to roll an impress onto clay tablets. It sounds a great achievement to the evolution of printing technology in this era where simple type writer, dot matrix printer would be regarded as an obsolete. It is a great milestone having turned from simple wood/clay/block printing to a cartridge technology that employs CIS(Continuous Ink Supply) system.

With such a level of technology evolution, it is a glaring fact that the demand for printing services is here to stay! We may talk of the need of green technology but this might be a far-fetched dream. This is because, despite having softcopies of our data, the hardcopy is always a surety i.e it serves as a security. Generally, most individuals prefer to back up data in soft-copies and retain the hardcopy. Incase of data loss, it is still retrievable.

For companies, businesses/organizations, it is a common scenario having professionally designed logos, letterheads, business cards, post cards, bronchures, flyers, banners and so forth, making this demand quite overwhelming.

Are you a business or organization? Do you have interest in any or all of our services? Do you want to increase your brand image to clients? Talk of self-promotion, individual identification; Visionary Technologies have services just tailored for you. Kindly go through the list of our services and contact us for details on how we can help



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1 comment:

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